Aveeno Baby Eczema Equality

Changing Google image search results to help parents identify baby eczema on dark skin.

Black babies are 1.7x more likely to get eczema than white babies. But Google image search results only showed it on white skin, which appears very differently. So we set out to help parents figure out whats going on with their babies skin. We captured over 1,800 images, created resources online and made sure they appeared when Google image searching “baby eczema”.