Eggo x Stranger Things 3
For the release of Stranger Things 3 we tapped into fandom and internet sleuthing with our “Easter Eggo” campaign. If the name doesn’t speak for itself… we hid Stranger Things easter eggs in our ads. :)
OOH
Billboards in 11 real towns named Hawkins – the fictional town where Stranger Things takes place.
Interactive Instagram Hunt
Using Instagram’s tagging feature we created several accounts where fans could sleuth for hidden Stranger Things easter eggs within our 1985 throwback ads. The first 111 people who made it to the end of the nested accounts were surprised with Eggo x Stranger Things memorabilia.
