OLV
First, we intercepted our target watching YouTube videos about health and wellness trends like meal prep, decluttering, and ASMR. We also served these videos on IG and FB.
Social Stories
After people viewed our full-length videos, we served up Instagram Stories where they could score a coupon.
Supporting Social
We also created animations for social holidays (like National Grilling Month in July) to support the videos in a fun way.
Interactive Unit
To drive people even further down the purchase funnel, we created an interactive banner where users could play “Pick the Difference”.